In the history of world cinema, the first public screening was held on 28 December 1895 at the Grand Café in Paris, Boulevard des Capucines. Lumière’s 20-minute screening, consisting of 20 films, each one minute in length, was only watched by less than 30 people. The Grand Café, which hosted the beginning of this most important cultural, artistic and social event of the century, used a large canvas curtain, where Lumière’s cinematography was placed on a staircase opposite it.
The poster, prepared by Henri Brisbot for this great show, was the first poster made for a film in cinema history. This banner of 105.4 x 75.5 cm was hung in many places in Paris. In the early days of January 1896, nearly 2,500 viewers came to watch the film in exchange for one Frank.
This first poster in cinema history is now for sale at Sotheby’s Auction House on August 28, 2018. The declared price is between 40,000 and 60,000 pounds.